How to do competitor analysis for SEO with free tools


Last Updated on July 5, 2021 by Sarwar

Analyzing competitors is one of the most important tasks of SEO in order to get a better ranking and visibility in SERP. In this article, we are going to talk about the best methods of competitor analysis for SEO with Free tools.

How to do competitor analysis for SEO with Free tools

But, before starting with the article let us go through some basics.

Why competitor analysis if important for SEO?

People always hunt for the best content and In order to create the best the bloggers and SEO experts use a process of researching and spying on their competitor’s content to build a new fresh version with more value and information is called competitor analysis.

The better you’ll create the easier it will be for you to rank on the top position of search engines. Make sure your content should be at least 5x better than your competitor to give google a reason to rank you on the top of SERP.

Top 6 ways for competitor analysis for SEO

Check the Organic Keyword and LSI

The keyword is the only way to provide google the perfect data about your niche. The better you’ll place keywords in your article the easier it will be for you to rank on more search terms.

Beating the competitors needs a stable understanding of their ranking terms and types. Here are some tools that I personally use for researching my competitor’s keywords.

No. of Headlines

Every question or topic in an article contains its own headline. It is the best way to present more data in front of your audience in a reliable and easy method that helps with a good user experience also.

Try to answer at least 10 unique and problem-solving headlines in your article to make your content more searchable and unique.

Few tools that can helps you generate amazing headlines for your blog absolutely free.

  • People also Ask
  • Ubersuggest
  • Answerthepublic
  • AnswerSocrates
  • Google auto suggest

Word Count

As per my personal experience in blogging, Google likes to rank the content with a higher word count as it helps them to get a better understanding of the content.

Basically, the best word count for an article as a beginner is around 900-2000 words and I have noticed this working range a lot of times on my different blogs.

Coming to competitor analysis for SEO then Google takes word count as a genuine ranking factor because it shows more in-depth and reliable information on a topic for the audience. Here are free tools that help to get the word count of any article using its URL.

Make sure you write 200-500 valuable words extra from your competitors to get good results

Images, Videos, and Illustrations

People are preferring more visual content instead of written forms. But, nowadays there are some bloggers who are naturally and smartly using visual content with written forms to provide a good user experience to the audience.

How to decide the best images and visual usage in your article?

In order to rank higher on google, It is important to have a good estimation of the images and videos you should use on your site. Here are my personally use 3 step methods to find the best visual usage on your site.

  • Analyze the Top 7 results in the SERP with your focus keyword.
  • Note the Maximum number of images and visuals used in the article.
  • Try to use at least 5-6 more images than your competitors.

Amazing free tools to find royalty free images for your sites.

  • Unsplash
  • Pixabay
  • Canva
  • Burst by Shopify
  • Reshot

Check this article to get the Best Sources to Get Free Images for Blog Post and Social Media

External and Internal Links

Internal Links can be proved as the most powerful weapon to give an instant boost to your rankings. Linking relevant articles from your anchor text as Internal and External provide Google notice about your good user experience and SEO-friendly content.

5 Steps for good internal and external linking through your article.

  • Make sure you link to the most valuable article present.
  • Use Anchor text relevant to your content and linked article.
  • Link deep throughout your content

Here are the best tools that you can use to find internal and external links in an article. Try to make at least 2-5 more links than your competitors to get a better ranking in the SERP.

  • SEO meta in 1 Click
  • Moz Toolbar
  • Dupli Checker – Link Analyzer tool


At last, I would like to say that competitor analysis is the most important and simplest way to rank faster on Top results on SERP if done correctly. Try to put 5x better content than the Top competitors on the focus keyword to get better results and easy ranking.

Have a Nice Day. 🙂

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